Hi, thanks for checking my website.
I'm a Russian creative director and copywriter with more than 20 years of experience in advertising. For the last 8 years I'm a co-founder and creative director at Protein advertising agency from St. Petersburg. I also worked as a creative director at Leo Burnett Moscow and Nebo Taivas Group.
For 20 years in the creative industry my works have won many international trophies in Cannes Lions, Eurobest, Golden Drum, Golden Hammer, KIAF, Red Apple, ADCR, White Square, Idea, LIAA, Ad Black Sea etc.
Since 2020 I also work as curator and teacher of educational program for copywriters «Words about words» by Volna/Adindex.
Clients:
McDonalds, Volvo, Telia, Valio, Weleda, Fazer, Neste, Stada, Miratorg, Tallink Silja, Greenfield tea, The State Hermitage Museum, Leroy Merlin, Procter & Gamble, Johnnie Walker, Dell, iRu, IKEA, Wrigley, Alpha Bank, Chupa Chups.
I'm a Russian creative director and copywriter with more than 20 years of experience in advertising. For the last 8 years I'm a co-founder and creative director at Protein advertising agency from St. Petersburg. I also worked as a creative director at Leo Burnett Moscow and Nebo Taivas Group.
For 20 years in the creative industry my works have won many international trophies in Cannes Lions, Eurobest, Golden Drum, Golden Hammer, KIAF, Red Apple, ADCR, White Square, Idea, LIAA, Ad Black Sea etc.
Since 2020 I also work as curator and teacher of educational program for copywriters «Words about words» by Volna/Adindex.
Clients:
McDonalds, Volvo, Telia, Valio, Weleda, Fazer, Neste, Stada, Miratorg, Tallink Silja, Greenfield tea, The State Hermitage Museum, Leroy Merlin, Procter & Gamble, Johnnie Walker, Dell, iRu, IKEA, Wrigley, Alpha Bank, Chupa Chups.
Working experience
Nebo / Taivas Group
Creative Director
September 2004 — May 2011
September 2004 — May 2011
Instinct BBDO Moscow
Copywriter
May 2003 – September 2004
May 2003 – September 2004
BusinessLink Advertising
Copywriter
March 1999 — September 2003
March 1999 — September 2003
Selected works
McDonalds
A ring to make them closer
A charity campaign to raise money for House of Moms near children’s hospital in Kazan (Tatarstan).
Most successful charity act of McDonalds in Russia ever.
Role: Creative Director
Agency: Leo Burnett Moscow
Year: 2013
Cannes Lions / Bronze in Promo
Cannes Lions / Shortlist in Media
Eurobest / Silver in Corporate image
and information
Eurobest/ Bronze in Use of integrated media
Red Apple/Silver in Social Advertising
Campaign
Red Apple/ Silver in Creative Effectiveness
and many others
A ring to make them closer
A charity campaign to raise money for House of Moms near children’s hospital in Kazan (Tatarstan).
Most successful charity act of McDonalds in Russia ever.
Role: Creative Director
Agency: Leo Burnett Moscow
Year: 2013
Cannes Lions / Bronze in Promo
Cannes Lions / Shortlist in Media
Eurobest / Silver in Corporate image
and information
Eurobest/ Bronze in Use of integrated media
Red Apple/Silver in Social Advertising
Campaign
Red Apple/ Silver in Creative Effectiveness
and many others
Neirodoze STADA
Longer. Brighter.
Neirodoz is a supplement to prevent premature ejaculation and to make sex longer and orgasm brighter.Role: Creative Director
Agency: Protein
Year: 2016
KIAF/Silver in Print & Publishing
Silver Mercury/ Bronze in Campaigns
ADCR/ Bronze in Print & Outdoor
Exhibition of Salvador Dali
in Faberge Museum, St.Petersburg, Russia
«А lot of Dali in St.Petersburg»
Role: Creative Director, Copywriter
Agency: Protein
Year: 2017
White Square/ Shortlist in Online videos
Piter Sticker
Self-promo of Protein
Role: Creative Director, Copywriter
Agency: Protein
Year: 2016
Sady Pridonya Juice
The songs of gardens
Sady Pridonya is a unique russian juice producer which has it’s own fruit gardens and grows many different varieties of apple there.Every apple variety has it’s own story to share. So we decided to create a series of TV-commercial about them.
We used different music and poetry styles to discover the character of every sort.
Role: Creative Director, Copywriter
Agency: Leo Burnett Moscow
Year: 2013
Red Apple/Bronze in TV&cinema craft
Idea/Bronze in TV
Valio butter
Dear names
The main idea: Valio butter is known for it’s natural tenderness so every product with it becomes gently. So you can call these products using special dear names.Role: Creative Director
Agency: Nebo Taivas Grop
Year: 2010
White Square/ Shortlist in Print
Idea / Shortlist in Print
TVOE TV
Mosquito
The print ad to launch the new HD TV package.Role: Creative Director
Agency: Nebo Taivas Grop
Year: 2009
Red Apple/ Silver in Print & Outdor
KIAF/ Silver in Print
Idea /Silver in Print
White Square/ Bronze in Print & Outdoor
Greenfield Tea
The story of one day
Greenfield is brand of premium tea.It’s positioned as tea which helps you to find harmony within yourself.
«The story of one day» - is a TVC made in 2019 and it’s still on the air in Russia and Eastern Europe.
It’s a story about our heroines’s one day at Lisbon. The day which has started from losing luggage and ended with finding harmony inside (and of course luggage as well) .
Role: Creative Director, Copywriter
Agency: Protein
Year: 2019
Greenfield Tea
The Wind
Greenfield is brand of premium tea.It’s positioned as tea which helps you to find harmony within yourself.
«The Wind» - is a TVC made in 2017.
It’s a poetic story about woman finding answers to the philosophical questions while drinking tea.
Neste + Brainstorm/Prāta vētra
The road movie
The image campaign of Neste gasoline stations in Russia.We need to find the celebrity who would definitely linked to the brand.
We decided to propose latvian band Brainstorm - the only celebrities who can really use the brand as in Baltic countries as in Russia and Scandinavia.
Brainstorm travels a lot and Neste is a real part of their life.
So we created a road movie about bands’s life.
Music: Brainstorm
Director: Andzei Matsukevits
Role: Creative Director, Copywriter
Agency: Protein
Year: 2015
Publications
natsmelova@gmail.com
